Story Selling Business Workshop

How much does storytelling affect the perceived value of a product? It’s actually a lot! In this business and communication focused class, learn the impact that effective storytelling has on justifying the value of a product.


We took a look at several comparable products from different brands, and analyzed the performance of the products to determine how important brand storytelling is to perceived value.


During this course, we’ll review several examples that illustrate the importance of brand storytelling, and will introduce the idea that storytelling often does more to justify price than performance.


Consumers are inundated with options when it comes to spending their personal care budget. You’ve made commitments to brands in your salon, and the brand’s storytelling method likely had a hand in your decision to make those commitments. Empowering your team to be concise storytellers will only make their guests’ confidence in your selection of brands even higher.

Ready to schedule your class? Use the button below to book an education and scheduling meeting, or call 866-404-4PRO!